After reading the “How brand community practices create value” article this week, my mind went immediately to the Whirlpool Forums. I think all 12 value creating practices can be found in some shape or form on those forums, particularly Welcoming and Documenting. Similarly I am sure there are some forums…
Can the four Facebook segments be applied to Instagram?
The ‘Interact with me on my terms: a four segment Facebook engagement framework for marketers’ journal article highlights four groupings of Facebook users: Attention Seekers, Devotees, Entertainment Chasers, and Connection Seekers. As I was reading through it, I started wondering if this framework could be applied to Instagram, below is…
Going viral
After completing the week three readings about being successful online through Social Media, I happened to watch the movie “The Duff” for the first time. A big theme in the movie is how Social Media affects the lives of kids in high schools currently, with a mean video about the…
Social media is coming
When I first started as my current job our social media presence was very very minimal, it was basically a few blog posts and a bit of real estate on twitter and LinkedIn with some photos. Since then we have increased our social media activity to include a monthly blog…