Australian outdoor advertising company Adshel announced earlier this year that it will be introducing Australia’s largest permanent network of beacons. If you are wondering what a beacon is there is a great explanation here, but basically it is a way to push content out to mobile phones through Bluetooth connections.…
How do you convince top management that analytics is important?
I think most marketers in general understand that analytics is important, especially in justifying marketing spend. There are many things in marketing that we can’t measure or have difficulty measuring but with the increase in digital activity, things like Google Analytics and social media analytics make it even easier to…