Australian outdoor advertising company Adshel announced earlier this year that it will be introducing Australia’s largest permanent network of beacons. If you are wondering what a beacon is there is a great explanation here, but basically it is a way to push content out to mobile phones through Bluetooth connections.…
How do you convince top management that analytics is important?
I think most marketers in general understand that analytics is important, especially in justifying marketing spend. There are many things in marketing that we can’t measure or have difficulty measuring but with the increase in digital activity, things like Google Analytics and social media analytics make it even easier to…
Creating value: Social Media or Forums?
After reading the “How brand community practices create value” article this week, my mind went immediately to the Whirlpool Forums. I think all 12 value creating practices can be found in some shape or form on those forums, particularly Welcoming and Documenting. Similarly I am sure there are some forums…
Can the four Facebook segments be applied to Instagram?
The ‘Interact with me on my terms: a four segment Facebook engagement framework for marketers’ journal article highlights four groupings of Facebook users: Attention Seekers, Devotees, Entertainment Chasers, and Connection Seekers. As I was reading through it, I started wondering if this framework could be applied to Instagram, below is…